SDSS has made it big! How big? The Big 12! To explain a little more, especially for those who are not American college football fans, the Big 12 is a group of universities* that form a league in American college football. During broadcasts of college football games, which are very popular, there are a couple of advertisements that highlight the universities’ educational and research prowess. Usually these involve good-looking students with colorful liquids in test tubes or surrounding a professor in a lab coat at a computer terminal. But that’s not good enough for TCU, home to SDSS members Kat Barger and SDSS-IV Survey Coordinator Peter Frinchaboy. Their contribution to the Big 12 ad, on a broadcast seen by over 2 million people, features a shot of the Sloan Foundation telescope opening up for a night’s observing. TCU also has its own ad for these games, which focuses entirely on its involvement in the Sloan Digital Sky Survey, including more beautiful shots of the Sloan Foundation Telescope in New Mexico and a “starring” role for Peter. Take a look at www.big12makingadifference.com/university/tcu

* 10 universities are part of the Big 12. Don’t ask.